CAC

COVID BASICS

KNOW COVID-19 TO SAY NO TO COVID-19

Communications: In conversation with Padmini Murray of Design Beku

April 20, 2020

      DesignBeku supports the communications response to COVID-19 as a member of the CovidActionCollab. The CAC team spoke to Padmini Murray from DesignBeku to understand their experience of being part of the COVID-19 response so far.

  What have been your key actions, initiatives and outcomes around the COVID-19 response?

At DesignBeku, everything we do relates to the COVID 19 response. The work that we usually do is design collateral, research for NGOs and Small Organisations. We have been working on the following initiatives:

  • Home safety, Pregnancy and Breastfeeding
  • COVID-19 Social Media Campaigns 
  • Myth-busting

WeCare

Get us to the finish line of completing a 90-bed hospital for Government of Karnataka

Swasti is setting up a 90 bed modular hospital within the Rajiv Gandhi Institute of Chest Diseases, which will function as part of the existing Institute. This facility will be used for care provision for COVID in the coming year and in future will provide care for people who come to this facility; it is right next to 2 other Govt. hospitals (NIMHANS and Sanjay Gandhi Trauma Centre)
      DesignBeku supports the communications response to COVID-19 as a member of the CovidActionCollab. The CAC team spoke to Padmini Murray from DesignBeku to understand their experience of being part of the COVID-19 response so far.   What have been your key actions, initiatives and outcomes around the COVID-19 response? At DesignBeku, everything we do relates to the COVID 19 response. The work that we usually do is design collateral, research for NGOs and Small Organisations. We have been working on the following initiatives:
  • Home safety, Pregnancy and Breastfeeding
  • COVID-19 Social Media Campaigns 
  • Myth-busting
  • Developing content for any Demographic that is not highly literate
We have heard that our videos have been used in Rajasthan in some remote villages where there is illiteracy. There is a bank manager in these villages who teaches the people about COVID-19. What are your biggest learnings/challenges? Learnings: Developing targeted content to relevant  communities to improve effectiveness of our response is critical. NGO Mapping is a very good idea from Swasti, we are using to help our efforts. Challenge: Developing multilingual content How did you leverage the COVID Action Collaborative? We have found two critical partners for our social media campaigns through the collaborative.
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