CAC

COVID BASICS

KNOW COVID-19 TO SAY NO TO COVID-19

Communications: In conversation with Padmini Murray of Design Beku

April 20, 2020

 

 

 

DesignBeku supports the communications response to COVID-19 as a member of the CovidActionCollab. The CAC team spoke to Padmini Murray from DesignBeku to understand their experience of being part of the COVID-19 response so far.

 

What have been your key actions, initiatives and outcomes around the COVID-19 response?

At DesignBeku, everything we do relates to the COVID 19 response. The work that we usually do is design collateral, research for NGOs and Small Organisations. We have been working on the following initiatives:

  • Home safety, Pregnancy and Breastfeeding
  • COVID-19 Social Media Campaigns 
  • Myth-busting

VaxNow

Accelerating vaccinations for millions of vulnerable people across India

VaxNow is bringing together the Government, Private Sector Organizations, Community leaders, NGOs and the Media to accelerate the vaccination of vulnerable people in Karnataka, Maharashtra, Telangana, Andhra Pradesh, Tamil Nadu and Bihar. These partners will collaborate to reach the unreached through an agile, geographically contextualized plan which will help overcome barriers for vulnerable communities. The criteria for selecting these communities is: people with the highest access barriers, the highest chance of contracting COVID and people living in overcrowded places.

 

 

 

DesignBeku supports the communications response to COVID-19 as a member of the CovidActionCollab. The CAC team spoke to Padmini Murray from DesignBeku to understand their experience of being part of the COVID-19 response so far.

 

What have been your key actions, initiatives and outcomes around the COVID-19 response?

At DesignBeku, everything we do relates to the COVID 19 response. The work that we usually do is design collateral, research for NGOs and Small Organisations. We have been working on the following initiatives:

  • Home safety, Pregnancy and Breastfeeding
  • COVID-19 Social Media Campaigns 
  • Myth-busting
  • Developing content for any Demographic that is not highly literate

We have heard that our videos have been used in Rajasthan in some remote villages where there is illiteracy. There is a bank manager in these villages who teaches the people about COVID-19.

What are your biggest learnings/challenges?

Learnings: Developing targeted content to relevant  communities to improve effectiveness of our response is critical. NGO Mapping is a very good idea from Swasti, we are using to help our efforts.

Challenge: Developing multilingual content

How did you leverage the COVID Action Collaborative?

We have found two critical partners for our social media campaigns through the collaborative.

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By enrolling you can contribute to and benefit from this collaboration. Also, do encourage other organisations and experts to join hands with us. The key benefits of being part of the collaborative is access to people, resources, financing & partnerships and the ability to make a greater collective impact.

COVIDActionCollab is not merely an aggregation of partners, but is an aggregation of capacities, through which we have developed key high impact initiatives. We have drawn upon our one year’s experience at CAC and engagement with our large constituency of partners to put together a menu of initiatives for funders/investors to support which will save lives and livelihoods, and enable vulnerable communities to 'bounce forward’. Support these initiatives to build resilient communities