VaxNow | #GroundStories | Reaching the Last Mile & Addressing Hesitancy

By Flarantxa Pereira, #COVIDActionCollab

February 25, 2022

Ibrahim* works in a brickfield in the Shamli district of Uttar Pradesh. He got married at the age of 20 and now has five children with his wife; the eldest being 15 years old and the youngest being three. Our vaccination mobilizer met him. The team was surprised to know that while he had all the know-how about vaccines, he was not vaccinated. The reason for this he said was that being a daily wage worker, he could not afford to miss a few days of work in case he experienced any side effects. Leveraging our relationship with the local health agency and local representative, our mobilizers had arranged doorstep vaccination for a few people and offered the same to Ibrahim. 

When he learned about this, he mentioned that he had read about people dying and falling sick after taking the vaccine, hence his family had decided not to get vaccinated. Our mobilizers were not ready to give up. With the help of a religious leader, video messages, government information about the vaccine, and narratives of people who had taken the vaccination, our team addressed all his concerns. 


Protect 10 million most marginalized people from COVID-19

Swasti is actively partnering with grassroot organizations, coalitions of marginalized communities, community institutions, community health workers and champions as first responders; collaboratives like the #COVIDActionCollab, factories and others to reach the last mile on COVID risk assessment, Vaccine demand generation, Social Protection helpdesk & the Meal Box.

After relentless efforts of two weeks, he finally got vaccinated and is now ready to get his children vaccinated. 

*Name changed to protect the identity

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